Journal Paper

1. "Identifying and Prioritizing the Consequences of Digital Marketing in Sports Tourism Using Interpretive Structural Modeling"
   Atefeh Abtahinia, Fariba Askarian, Mehrzad Hamidi, Samaneh Rastgoo
   Sport Marketing Studies, Vol. 6, No 3, 2025
2. "Requirements and Interactions of the Sports Start-up Ecosystem in Iran"
   Hakimeh Motefakeri, Najaf Aghaei, Fariba Askarian, Mohammad Hasan Peymanfar
   Sports Business Journal, Vol. 5, No 3, 2025
3. "Identifying Barriers to the Use of Social Media in the Development of Sports Businesses"
   Rasoul Azadi, Fariba Askarian, Fatemeh Abdavi, Hamid Ghasemi
   Sports Business Journal, Vol. 5, No 3, 2025
4. "Fan Base Economic-recreational Value of Azadi Stadium"
   Behzad Akbarzadeh, Fariba Askarian, Mohammadrasul Khodadadi, Mohammad Khodaverdizadeh
   Sports Business Journal, Vol. 4, No 2, pp.63-79, 2024
5. "Estimating the Economic-Recreational Value of Yadegar Emam Stadium in Tabriz Using the Contingent Valuation Approach (CVM)"
   Behzad Akbarzadeh, Fariba Askarian, Mohammadrasul Khodadadi, Mohammad Khodaverdizadeh
   Journal of New Studies in Sport Management, Vol. 5, No 1, 2024
6. "Presenting a Paradigmatic Model of Factors Influencing the use of Social Media in the Development of Sports Businesses"
   Rasool Azadi, Fariba Askarian, Fatemeh Abdavi, حمید قاسمی
   Journal of Research in Sport Management and Marketing, Vol. 4, No 1, 2023
7. "How We Can Develop Sports in Iran: Explaining the Process"
   Fariba Askarian, Maryam Rahbar, Farnaz Fakhri
   Sports Business Journal, Vol. 1, No 1, pp.19-36, 2021
8. "The Effects of Sports Mega-Events on Host Communities: A Systematic Review of Studies in Three Recent Decades"
   Alireza Elahi, Sajad Gholampour, Fariba Askarian
   Sports Business Journal, Vol. 1, No 1, pp.1-17, 2021
9. "A survey about sports investments in Iran: Comparison between 1998 & 2016 without inflation"
   Fariba Askarian
   Sport Sciences and Health Research, Vol. 13, No 1, 2021
10. "Blockchain Technology: Advantages, Challenges, and Development Strategies in the Sports Industry Services Sector"
    فری مهر فاضلی, Ahmad Mahmoudi, Fariba Askarian
    Sport Management, Vol. 18, No 1, pp.149-164, 2026
11. "Presenting the model of sociological factors effective in the behavior of Esports consumers in Iran"
    بهشته اقبالی هشتجین, Fariba Askarian, Ahmad Mahmoudi, Ebrahim Alidoust Ghahfarokhi
    Sport, Vol. 18, No 95, pp.42-66, 2026
12. "Modeling the effect of person-organization fit, transformational leadership and knowledge sharing on innovative behavior in sport organizations of Iran"
    محسن محرابی دره یادگاری, Ebrahim Alidoust Ghahfarokhi, Fariba Askarian, Amin Dehghan Ghahfarokhi
    Sport, Vol. 17, No 94, 2026
13. "Evaluating the needs of internet buyers from the sales websites of Iran's sports industry service sector"
    طاهر گردی باغچه میشه, Ahmad Mahmoudi, Fariba Askarian
    Journal of Entrepreneurship & Innovation Researches, Vol. 4, No 3, pp.72-91, 2025
14. "The Model of the Influence of Social Media in the Development of Sports Businesses"
    رسول آزادی, Fariba Askarian, فاطمه عبدوی, حمید قاسمی
    Journal of sport management & development, Vol. 14, No 3, pp.69-93, 2025
15. "The Application of Fuzzy Analytic Hierarchy Process in Prioritizing Factors Affecting the Contribution of Sporting Goods to Foreign Trade of Iran"
    سید محمد حسین رضوی, Fariba Askarian, فرزام فرزان, فرناز فخری
    Sport Management, Vol. 17, No 3, pp.126-143, 2025
16. "Designing a Model of how to Convert Sponsors into Partners in Iran's Premier Football League: A Grounded Theory"
    وحید مرادی, Fariba Askarian, Ahmad Mahmoudi
    Sport Management, Vol. 17, No 1, pp.117-101, 2025
17. "Identifying factors affecting the active travel of students to school"
    عصمت طاهرخانی, Amin Dehghan Ghahfarokhi, Ehsan Mohammaditurkamani, Fariba Askarian
    Physiology and management research in sports, Vol. 16, No 4, pp.77-96, 2025
18. "Identifying the challenges, strategies, and consequences of the presence of women in the stadiums of the Premier Football League of Iran"
    زهرا همت یار, Ahmad Mahmoudi, Fariba Askarian
    cultural -Social studies of Olympic, Vol. 2, No 4, pp.125-141, 2025
19. "Developing a model of effective factors and strategies for the development of sports in schools in low-income provinces (case study: schools in South Khorasan province)"
    سهیلا قلی زاده, Ahmad Mahmoudi, Fariba Askarian
    Physiology and management research in sports, Vol. 16, No 3, pp.43-61, 2024
20. "The Impact of Digital Marketing Mix on Sporting Stores ’Customers Behavioral Tendencies with the Mediating Role of Customer Relationship Quality"
    مجید کاوند, Farnaz Fakhri, Fariba Askarian
    Sport Management, Vol. 16, No 3, 2024
21. "Design of a Model for Creating Active Homework in Schools' Physical Education"
    عصمت طاهرخانی, Amin Dehghan Ghahfarokhi, Ehsan Mohammaditurkamani, Fariba Askarian
    Research on Educationl Sports, Vol. 12, No 35, 2024
22. "Practical Guidelines for Water Places During the Corona and Post-Corona Pandemic"
    معصومه دهقان, Fariba Askarian, Ehsan Mohammaditurkamani, Amin Dehghan Ghahfarokhi
    Sport Management, Vol. 16, No 1, 2024
23. "Investigating the Sports Consumption Pattern of Urban and Rural Households in Iran: 2001 to 2016"
    Fariba Askarian, Farnaz Fakhri
    Sport Management, Vol. 15, No 4, 2023
24. "The Effect of Environmental Quality Indicators on Damavand Sports Tourism Branding"
    Fariba Askarian, Najaf Aghaei, Mohammad Amin Bayezidi
    Sport Management, Vol. 15, No 2, 2023
25. "Compilation of a Multi-layered Model of Swimming Pools Safety Management in The Conditions of Hygienic Crises (Covid-19 Pandemic Study Case)"
    معصومه دهقان, Fariba Askarian, Ehsan Mohammaditurkamani
    Physiology and management research in sports, Vol. 15, No 2, 2023
26. "A systematic review of the economic benefits of sport development"
    مینا خدایی, Fariba Askarian, Amin Dehghan Ghahfarokhi, بهمن طیبی
    Journal of applied research in health and sport performance, Vol. 12, No 1, pp.51-66, 2023
27. "The effect of loyalty to the national team on the level of risktaking of Iranian tourists towards the host of the Asian Nations Cup (2019 UAE)"
    Farhad Fathi, Fariba Askarian, Mike Rayner
    Sport Marketing Studies, Vol. 3, No 2, 2022
28. "The Impact of Social Responsibility and Environmental orientation on Green Marketing Performance of Tehran Municipal Sports Programs"
    Fariba Askarian, Najaf Aghaei, Abazar Ziaei
    Sport Management, Vol. 14, No 1, 2022
29. "Effect of branding and green marketing orientation on green marketing performance of Tehran municipality sports programs"
    Fariba Askarian, Najaf Aghaei, Abazar Ziaei
    Physiology and management research in sports, Vol. 13, No 4, 2021
30. "Sport Development Model in Iran with an Emphasis on the Stakeholders, Practices and Processes"
    Fariba Askarian, Maryam Rahbar
    Sport Management, Vol. 13, No 1, pp.315-339, 2021
31. "The assessment of performance of Athletics with Disability in Iran with Data Envelopment Analysis (DEA) method"
    Fariba Askarian, Shadi Majidkhah
    Strategic Studies On Youth and Sports, Vol. 49, No 49, pp.113-128, 2020

Conference Paper

1. "Identifying the Effective Economic Factors in Acceptance and Application of New Energy-Reducing Technologies in Iranian Sports Facilities"
   zahra parsaei, Fariba Askarian, Amin Dehghan Ghahfarokhi
   14th international congress on sport sciences, 2024
2. "Identify the perceived risks of managers from the presence of women in sports stadiums"
   Zahra Hemmatyar, Ahmad Mahmoudi, Fariba Askarian
   13th International Congress On Sport Sciences (Physical Activity And Modern Era), 2022
3. "Multi-Criteria Decision-Making (MCDM), Analytic Hierarchy Process (AHP), VIKOR, Sports Sponsorship, Optimization"
   خدیجه مقصودی, Amir Rahimi, Fariba Askarian
   5th International and 10th National Congress of Iranian Scientific Association of Sport Management, 2026
4. "Identifying the advantages of blockchain technology in the sport industry"
   فری مهر فاضلی, Ahmad Mahmoudi, Fariba Askarian
   National conference of innovation and technology in sports and health, 2024